Home » Outsourcing and Off-shoring » 10 Tips For Successful E-commerce Marketing

10 Tips For Successful E-commerce Marketing

The world of E-commerce is growing rapidly. As technology continues to change at a rapid pace, pioneering e-commerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient. There have been many changes in technology, which have ultimately given rise to competition and this is why it is becoming more and more difficult to run a successful online store. One can easily market his e-commerce store well if inclined to do so in a focused manner.

Here are top 10 tips on how to market an e-commerce online store in the most effective way:

1. Multilingual and Multi-Currency Website

 

Multilingual and Multiple currency website

Multilingual and Multiple currency website

A simple change of language and currency can positively impact the shopping experience. Customers usually prefer to shop online from the websites which have content in their native language and currency. An e-commerce owner should provide the option of changeable language and currency on his website to boost his business growth. This is important to reach out to a global audience.

2. Give Priority to User Generated Content

 

Priority for user generated content

Priority for user generated content

Shoppers want information they can trust. They are looking for opinions and experiences of customers who have already purchased that product. They place more trust in ratings, reviews, photos and other such user Generated Content than they do in traditional marketing. As an e-commerce business owner, one should display such content prominently on his website.

3. Email Marketing

 

Email Marketing

Email Marketing

It is much easier to keep an existing customer than to make a new one. E-mail marketing is a great way to keep in touch with existing customers. One can send updates and engagement emailers(having call to action buttons) to existing customers, to drive conversions. Discounts, promotions and other product updates can be easily communicated to customers using online email marketing tools.

4. Contextual Marketing

 

Contextual Marketing

Contextual Marketing

Often e-commerce businesses face customers who don’t buy so easily and browse a lot. Contextual browsing uses data-driven marketing that uses information about customer’s behaviour, profile and context, to deliver personalised and relevant content or ads at the right place, at the right time. Carefully targeting the marketing efforts to the right audience is useful in generating more business for the company.

5. Use Social Media

 

Using Social Media

Using Social Media

Social media is a tremendous platform to spread the message and build a fan base. To run a successful e-commerce store, one should add relevant content on social channels like Facebook, twitter and Google plus etc. This content should be pushed on a regular basis.
Interesting and engaging stories must be propagated around the brand to get more and more users to engage with it.

6. Pay Per Click (PPC)

 

PPC

PPC

An e-commerce business owner should run Google/Yahoo/Bing Pay Per Click (PPC) ads to expand the audience coverage. It’s a very cost effective method of marketing and can be managed with minimum budgets.

7. Mobile app

 

Mobile Apps

Mobile Apps

It is very crucial for your audience to reach you on the mobile phone. Majority of people shop online through their mobile devices. A mobile app provides a better approach for your customers. Having an optimized mobile website and and an app for different mobile devices is essential to e-commerce business efforts.

8. SEO

 

SEO

SEO

SEO plays an important role when it comes to e-commerce marketing. Greater the SEO ranking, higher would be the chances to have more and more customers. One can use various methods to improve SEO rankings like updating SEO blogs regularly, refreshing the website with engaging content etc.

9. Payment Gateway Integration

 

Payment Gateway Integration

Payment Gateway Integration

Integrating an e-commerce website with a payment gateway makes the customer feel secure. It also provides a great deal of control and automation to the owner. If a customer feels secure, he would be more comfortable shopping from the site.

10. Integrate Across Channels

 

Integrate accross channels

Integrate accross channels

Sales will grow if one ensures product availability, promotional strategies and brand consistency while doing online brand promotions. The brand should tell a consistent story and build a positive word of mouth to reach higher levels of conversions.

The most challenging part of an e-commerce business is not it’s set-up, but it’s how to market it. Having a pre-planned marketing strategy is very important for any online business. It’s just a lot of effort and work, that if done properly, will pay off big time.

Are you ready to turn your idea into reality? Contact Us Now

More From ValueCoders Blogs:-

Dedicated development teams

Top 5 Benefits Of Hiring Dedicated Development Teams

In the world of Software development, dedicated development teams acquire a position  in the list of top three engagement models. It is the first choice for many […] - Read More

Tools for Android application development

App Store Alternatives to Android Studio

Google play is probably the most popular app stores out there in the market. Using app store alternatives to Android studio gives you access to a wider range of apps, […] - Read More

Tips to hire Android app developer

10 Tips For SMEs To Hire Android Developers

Having an android app is a great way to promote your business.  It makes the business easily reachable to the customers. However, developing an android app is a twisted […] - Read More

Meteor

Advantages of Meteor JS For Web/Mobile Development

Every developer is looking for a common framework that can be used for the web and mobile - to save time and effort. Meteor.js is one such framework that solves this […] - Read More

Featured Post

Symfony vs laravel - laravel image

Why Laravel Is The Best PHP Framework In 2017?

With so many options available out there, it can be confusing to choose the right PHP framework especially when you have decided to build an amazing web application for your business. From the last few years, we at ValueCoders, have been using Laravel on a regular basis. We have tried many other frameworks in between,[...] - Read More