Website Search Customization

  • Client Domain: Event Management
  • Location: USA
  • Industry: eCommerce

Customer retention depends highly upon the user friendliness of your website and placing the right attribute at the right time and right place. An advanced website search helps your users to find what they are searching for without leaving the website. Apart from that right placement of your subscription forms and call to actions help you build a large customer base requirements.

Expertise

  • Web & Enterprise Portals
  • CMS
  • eCommerce

Verticals

  • Media

Technologies Used

  • MySQL
  • Drupal
  • Custom JS
  • Mailchimp API HTML5
  • CSS

Client Requirements

  • A stronger Website Search in order to find relevant searches in case proper search is not available.
  • Placing Newsletter subscription form in between the scroller number of times.

Challenges

  • Implementation of search argument trigger using JavaScript.
  • Placing subscription form randomly in between the pages.

Result

We delivered a better and faster search engine. This advanced search engine could provide related search results even when the exact search was not available. We also placed newsletter subscription form at various places in the website to enhance the number of subscription. As a result, it helped the client highly to improve customer experience.

Business Situation

Our client, a renowned name in the world of entertainment industry in Australia, decided to harness the functionality of their Drupal site and add a better and faster search engine to enhance online customer experience. They already had a search system that had an weak API in place which was not able to fetch related data smartly.

They wanted a powerful search system that could generate better search results in term of fetching related data. Apart from that our client wanted to add new customized Newsletter form in some specific pages in between the columns in order to increase the number of subscriptions . When they hired ValueCoders, we had to address to the following tasks:

  • A stronger Website Search in order to find relevant searches in case proper search is not available.
  • Placing Newsletter subscription form in between the scroller number of times.

While developing, we faced various challenges including the following ones.

  • Implementation of search argument trigger using JavaScript.
  • Placing subscription form randomly in between the pages.

Our Drupal developers at ValueCoders overcame these challenges with their innovative ideas and technical expertise. We coded the custom modules and included the JavaScript file in that. Then added the runtime trigger to enhance the power of website search. We also added image Carousel and Newsletter form plugin using Drupal ‘Hook’ (a core function in Drupal architecture) to place the subscription form in between the pages.

How it works

There were were a few major parts in the project which was skillfully handled by the talented development team at ValueCoders. One of the parts was to integrate solrsearch into the website. This is how we implemented solrsearch.

  • First we bought Solr server, domain name and API.
  • Then we integrated the server in the Drupal website.
  • Indexed all search related data by category such as userdata/pagedata etc.
  • Indexing site data into server.

ValueCoders Case Studies

  • While placing the newsletter form randomly, we customized the pages first.
  • Then we integrated 3rd party mailchimp API in the form to place it randomly.

Future Relationship

ValueCoders successfully executed the website search customization using Solrsearch well within the time frame. The client achieved its target of making an user friendly website and search engine for better customer experience.

It was a learning experience for ValueCoders to work on this development project that has helped the client and brought in repeat business as well. We ensured that the client and the development team were on the same page by frequent collaboration and regularly making use of project reporting tools. Agile methodologies were used to discuss, improve and implement a solution for the final delivery of the application.

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