Home » Outsourcing and Off-shoring » 10 Tips For Successful E-commerce Marketing

10 Tips For Successful E-commerce Marketing

10 Tips For Successful E-commerce Marketing

The world of E-commerce is growing rapidly. As technology continues to change at a rapid pace, pioneering e-commerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient. There have been many changes in technology, which have ultimately given rise to competition and this is why it is becoming more and more difficult to run a successful online store. One can easily market his e-commerce store well if inclined to do so in a focused manner.

Here are top 10 tips on how to market an e-commerce online store in the most effective way:

1. Multilingual and Multi-Currency Website

 

Multilingual and Multiple currency website

Multilingual and Multiple currency website

A simple change of language and currency can positively impact the shopping experience. Customers usually prefer to shop online from the websites which have content in their native language and currency. An e-commerce owner should provide the option of changeable language and currency on his website to boost his business growth. This is important to reach out to a global audience.

2. Give Priority to User Generated Content

 

Priority for user generated content

Priority for user generated content

Shoppers want information they can trust. They are looking for opinions and experiences of customers who have already purchased that product. They place more trust in ratings, reviews, photos and other such user Generated Content than they do in traditional marketing. As an e-commerce business owner, one should display such content prominently on his website.

3. Email Marketing

 

Email Marketing

Email Marketing

It is much easier to keep an existing customer than to make a new one. E-mail marketing is a great way to keep in touch with existing customers. One can send updates and engagement emailers(having call to action buttons) to existing customers, to drive conversions. Discounts, promotions and other product updates can be easily communicated to customers using online email marketing tools.

4. Contextual Marketing

 

Contextual Marketing

Contextual Marketing

Often e-commerce businesses face customers who don’t buy so easily and browse a lot. Contextual browsing uses data-driven marketing that uses information about customer’s behaviour, profile and context, to deliver personalised and relevant content or ads at the right place, at the right time. Carefully targeting the marketing efforts to the right audience is useful in generating more business for the company.

5. Use Social Media

 

Using Social Media

Using Social Media

Social media is a tremendous platform to spread the message and build a fan base. To run a successful e-commerce store, one should add relevant content on social channels like Facebook, twitter and Google plus etc. This content should be pushed on a regular basis.
Interesting and engaging stories must be propagated around the brand to get more and more users to engage with it.

6. Pay Per Click (PPC)

 

PPC

PPC

An e-commerce business owner should run Google/Yahoo/Bing Pay Per Click (PPC) ads to expand the audience coverage. It’s a very cost effective method of marketing and can be managed with minimum budgets.

7. Mobile app

 

Mobile Apps

Mobile Apps

It is very crucial for your audience to reach you on the mobile phone. Majority of people shop online through their mobile devices. A mobile app provides a better approach for your customers. Having an optimized mobile website and and an app for different mobile devices is essential to e-commerce business efforts.

8. SEO

 

SEO

SEO

SEO plays an important role when it comes to e-commerce marketing. Greater the SEO ranking, higher would be the chances to have more and more customers. One can use various methods to improve SEO rankings like updating SEO blogs regularly, refreshing the website with engaging content etc.

9. Payment Gateway Integration

 

Payment Gateway Integration

Payment Gateway Integration

Integrating an e-commerce website with a payment gateway makes the customer feel secure. It also provides a great deal of control and automation to the owner. If a customer feels secure, he would be more comfortable shopping from the site.

10. Integrate Across Channels

 

Integrate accross channels

Integrate accross channels

Sales will grow if one ensures product availability, promotional strategies and brand consistency while doing online brand promotions. The brand should tell a consistent story and build a positive word of mouth to reach higher levels of conversions.

The most challenging part of an e-commerce business is not it’s set-up, but it’s how to market it. Having a pre-planned marketing strategy is very important for any online business. It’s just a lot of effort and work, that if done properly, will pay off big time.

Looking to Hire Indian Developers?

Contact Us To Save Upto 50% Of Development Cost and 2x Faster Delivery

Are you ready to turn your idea into reality? Contact Us Now

More From ValueCoders Blogs:-

Tips to hire Android app developer

10 Tips For SMEs To Hire Android Developers

Having an android app is a great way to promote your business.  It makes the business easily reachable to the customers. However, developing an android app is a twisted […] - Read More

shopify vs magento

Shopify vs Magento

Shopify and Magento are both two unique online shopping solutions that you can use when opening up your own store. However, you have to be aware of what makes these two […] - Read More

Ecommerce growth

Growth of eCommerce in India [Infographic]

The eCommerce market in India is growing at a faster pace that ever before. The key reason for this growth is the penetration of the internet and the mobile device. […] - Read More

Do I Really Need E-commerce Website Maintenance Services?

In today’s market, online shopping is a rapidly going trend and that’s why we have so many online stores now, but, the success of an e-commerce store doesn’t come with […] - Read More

php based shopping cart

Creating a Shopping Cart In the PHP Language

You need to have a good shopping cart program going if you have a business that wants to grow and thrive. A great shopping cart will allow people to add many items at […] - Read More

Key Strategies For Mobile Application Development

Key Strategies For Mobile Application Development

With the increased use of mobile devices, the technology of business has changed in a big way.  With the IoT market adding on to the mobile penetration, the need of a […] - Read More

Magento v/s Prestashop

Magento vs Prestashop: Which Is Right for You?

In the wake of emerging trends when shopping destinations are shifting from actual (shopping malls) to virtual world (World Wide Web), the significance of e-commerce […] - Read More

tips to handle products on ecommerce website

Tips to Handle a Large Number of Products on your E-commerce Site

As your online store grows in size and volume, managing it efficiently becomes one of your biggest challenges. To begin with you need to manage a large inventory, add […] - Read More

Online Payment Tools

Top 10 Online Payments Tools

In today’s modern world, everyday millions of transactions are done digitally. With escalation in the trend of outsourcing and online shopping, it has became a […] - Read More

5 Top CMS Platforms For Web Development

Nowadays to get a competitive edge, building a business website is mandatory and to do that, one of the things you'd need is suitable CMS platforms. The term CMS is […] - Read More

How to Build a Remote Team For eCommerce Development

How to Build a Remote Team For eCommerce Development

Setting up an E-commerce store can be a challenging task which involves investment of time and resources. Hiring remote teams, makes the process cost effective and […] - Read More

E-Commerce Store – How To Choose Between Custom and Open Source Development?

E-Commerce Store – How To Choose Between Custom and Open Source Development?

Picking proper development method for your ecommerce site is the initial step on your approach to achievement. It's fundamental to choose one that will offer you […] - Read More

5 Useful Tips for Web Developers for Developing a Website

5 Useful Tips for Web Developers for Developing a Website

Creating the perfect business website which can successfully bring in more visitors and convert them into your customers takes more than black magic-it needs an […] - Read More

Advantages of NopCommerce Development

NopCommerce is a feature rich platform for development of eCommerce websites. As an eCommerce platform, businesses looking for a host of functionalities and […] - Read More

Featured Post

30 Simple and New App Ideas for Startups (AI, ML, Blockchain, AR/VR)

In 2019, the demand for app ideas is increasing. More and more businesses are building apps which are lightweight, tech-savvy, fast and serves the purpose. In 2017–18, there were around $197 billion of mobile app downloads, which will jump to a stunning mark of $352 billion by 2021. The era of complex and heavy apps[...] - Read More