The thriving technology of the present age has immensely affected the business style of rising entrepreneurs. It has revolutionized the business world and ascended the trend of app business. It’s ability to give the option of when and how to work has made it very popular. But the success of app business has more to it than just the quality.
50 tips on how to start an app business
Here are 50 tips on how to start an app business –
Have a great idea that is unique and has a potential to solve the problem better than what already exists.
Research well and build a business plan. Create certain checkpoints in the whole process and try to achieve them one by one.
Get feedback about your idea from a third person. Listen to their suggestions and improvise on them.
Choose the right business model.
Set your budget. It helps to reach the final goal within profitable limits.
Know your audience and include the content of their interest.
Select the platform wisely. One may choose between single platform or multiple platforms. Both have their own benefits.
Don’t clutter the user interface of the mobile app. This would reduce the elegant factor of the app.
Graphics are the first thing that attracts the user towards a new app. Provide high quality graphics to enhance user experience.
Use big buttons and suitable icons, keeping in mind the size of the screens.
Test your app’s flexibility and responsiveness on every mobile device.
Don’t annoy users with too many ads.
Keep the app updated with relative content.
Design a suitable icon for the app that defines the business.
Provide screenshots that covers all efficient and attractive features of the app.
Provide a professional description of the app.
Publish a video of the app demo and promote it.
Get featured on the store with services like Appshout.
Ask the users to rate and review the app but don’t force them.
Respond to user feedback positively.
Integrate analytics in the app to know the areas of improvement.
Create a profile on every social media site and keep them updated. It adds to the marketing of the app.
Have sufficient back links on the app to enhance SEO ranking.
Share the app on Google+ (If android) to catch the eyes of crawlers.
Offer various benefits to users through push notifications and enhance customer relationship.
Provide a great user experience to the customer with attractive and dynamic app.
Conduct email campaigns to connect with new and existing customers.
Keep the most used and favourited section on the homepage of the app. It’ll engage more users.
Using the same marketing strategy may become stale after a certain time. Review and improve marketing strategies constantly.
Hire remote developers for the effective maintenance of the app as it is a necessary and time consuming task.
Add FAQs to resolve the common queries of the user.
Set-up a crowdfunding campaign to resolve the financial aspect of the process.
Name the app accurately as it affects the search visibility.
Run referral contests to encourage the users to promote the app.
Don’t overvalue the innovation, it may fail the project.
Attract investors and become partner with some well known companies to strengthen the roots of the business.
First launch the prototype of the app and analyze how the users react to it. It can also be helpful in creating the hype for the launch of original app.
Bring virality in the app to make it more engaging.
Create an in app system that rewards frequent users. It can help in increasing sales.
Usually the app gets rejected by the app stores in the first attempt. Plan extra 2 – 3 months for the approval process.
Use social listening tools to know what others think about your app.
Add social sharing buttons in the app to allow the users to share content and generate awareness regarding the app.
Add CTA (Call To Action) buttons wherever required.
Hire trained customer care executives to resolve customer queries. Make sure every customer has a pleasant experience, talking to an executive.
In order to attract more users, give free trials in the beginning. New paid apps may lose many potential customers.
Learn and be inspired from the people who have already achieved success in mobile app business. Follow their steps and innovate their strategies.
Use QR codes to get more app downloads. It will enhance the popularity of the app.
Create a reason for the users to revisit the app.
Be aware of risks and plan accordingly.
Provide in app security to ensure safety of sensitive data.
One of the major benefit of an app business is that it allows the businesses to grow worldwide instantly. Over 30 million apps are downloaded from the app stores, everyday. With the right strategy and a perfect execution, app businesses can be highly profitable.
It is crystal clear that mobile tools and applications play a very prominent role in our day to day life.
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About The Author
Mantra is a Business Consultant & strategic thought leader bridging the divide between technology and client satisfaction. With 12 years of knowledge, innovation and hands-on experience in providing consultations to Startups, ISVs & Agencies who need dedicated development & technology partners. He has also lead to the delivery of countless successful projects.
Blogging is his passion & he shares his expertise here through ValueCoders.
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