About the Client
Tijoree is a mobile and web-based financial platform that combines investment, banking, and education in one ecosystem. Positioned at the intersection of fintech and ed-tech, Tijoree enables Indian teenagers to learn how to manage money, trade virtually, and make informed financial decisions through gamified learning and real-world simulations.
Challenges
- Low financial literacy among Indian teenagers
- Limited tools to practice safe, real-world investing
- Lack of engaging, gamified learning experiences
- Need for secure transactions and parental oversight
Solution: Challenge → Solution → Result Mapping
| Challenge |
Solution |
ResulT |
| Low financial literacy among teens |
Curated learning modules covering key financial topics |
60% higher engagement with learning content |
| Lack of practical investment experience |
Virtual trading simulator using in-app virtual money |
Improvement in hands-on investment understanding |
| Need for secure teen-friendly transactions |
Eco-friendly prepaid card with Min-KYC integration |
3X safer and smoother transactions |
| Limited gamification and engagement |
Quiz Module, Spin Wheel, and saving target screens |
Increase in user interaction and retention |
| Cross-platform inconsistency |
Hybrid web and mobile app built with React & Flutter |
40% improvement in cross-platform retention |
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Key Features Delivered
- Eco-friendly prepaid card tailored for teenagers
- Virtual trading simulator for investment practice
- Curated financial literacy courses with dynamic certification
- Gamified features like the Quiz Module and the Spin Wheel
- Goal-based wallet and saving target screens
User Journey
- Sign-Up & KYC: Users create profiles and verify with minimal KYC
- Explore Learning Modules: Access curated courses on financial literacy
- Simulator Engagement: Practice investments using virtual money
- Track Savings:Set and manage saving targets via wallet and goal screens
- Certification & Rewards: Earn dynamic certificates and engage with Spin Wheel rewards
Tech Stack & Integration
- Frontend: React (Web), Flutter (Mobile)
- Backend: Node.js / Firebase
- Database: PostgreSQL / Cloud Firestore
- Integrations: Payment gateway, KYC verification, gamification modules
- Performance & Analytics: Firebase Performance Monitoring, Google Analytics
Architecture Overview
The hybrid architecture ensures a consistent experience across web and mobile platforms. Modular design allows seamless integration of learning modules, investment simulator, wallet management, and gamification features. This ensures secure, scalable, and interactive financial education for teenagers.
Measurable Results / ROI
- 60% increase in engagement with learning modules
- 50% improvement in practical investment understanding via the simulator
- 70% safer transactions through prepaid card with KYC
- 45% increase in user interaction via gamification features
- 40% improvement in cross-platform retention
Why ValueCoders?
- Expertise in hybrid app development across fintech and ed-tech domains
- Delivered a secure, scalable, and engaging platform for teenage users
- Collaborated seamlessly with Tijoree’s in-house team for faster delivery
- Agile development with a focus on measurable learning outcomes
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