OTT App Development Services

From concept to deployment, we build high-performance OTT applications with cross-platform compatibility and robust security. Our scalable solutions empower businesses to engage global audiences, optimize content delivery, and drive revenue growth while ensuring a seamless, immersive streaming experience.

 

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Professional, reliable, and results-driven – they delivered exactly what we needed, on time and within budget.

- James

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Our OTT Application Development Services

Our OTT development teams review your requirements, suggest a suitable roadmap for application development, and also suggest functionalities while developing the application.

Custom OTT App Development

We create tailor-made OTT applications for businesses of all sizes, delivering industry-specific solutions that address complex challenges.

  • Customized user interfaces
  • Industry-specific functionality
  • Scalable architecture design

Real-time Video streaming

We develop streaming solutions with advanced DRM technologies that deliver immersive experiences while reducing latency through transcoding.

  • DRM integration services
  • Latency reduction systems
  • Transcoding optimization

Dedicated OTT Development Teams

Enhance your capabilities with specialized OTT teams who create scalable applications with accelerated time-to-market.

  • Seamless team integration
  • Multi-platform expertise
  • Rapid deployment methodologies

Video Conferencing Systems

Our team creates web conferencing solutions with features including session recording, browser-based accessibility, and webinar management.

  • Session recording capabilities
  • Browser-based solutions
  • Webinar management tools

Let's Discuss Your Project

Get free consultation and let us know your project idea to turn it into an amazing digital product.

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Our Approach To Custom OTT App Development

We employ industry best practices and development methodologies as the basis for rapidly building cutting-edge technological solutions in a structured and methodical manner.

Planning

We gather essential information to create the right strategy for your project.

  • Collect client requirements
  • Define an Agile sprint plan

Analysis

Our team collaborates with you to understand your operations and document precise technical needs.

  • Analyze your business processes
  • Document software specifications

Budgeting

We align the project scope with your financial expectations to ensure cost-effectiveness.

  • Estimate project costs
  • Prioritize budget-friendly solutions

Designing

We craft a robust architecture tailored to your target platforms and requirements.

  • Create a detailed system design
  • Outline the ideal technology stack

 

Developing

Our developers turn the plan into action by building reliable, scalable code.

  • Write clean, efficient code
  • Follow proven programming practices

Testing

Rigorous testing ensures your OTT app delivers a seamless, bug-free experience.

  • Conduct comprehensive QA checks
  • Identify and resolve defects

Deployment

We launch your application with precision and monitor for any potential issues.

  • Roll out the final app
  • Ensure smooth integration

Maintenance

We provide ongoing support and updates to keep your OTT app secure and high performing.

  • Deliver continuous support
  • Schedule regular updates

Have pressing questions about your project?

Get Expert Advice

We Are India’s

Top OTT Software Outsourcing Company

From Startups to Enterprises, Product Companies to Digital Agencies, and SMEs to Governments, we cater to them all for their diverse technology requirements. Our utmost effort allows us to lead the market of top software companies.

We enable businesses across the globe to scale, transform, and gain a competitive advantage through the expert delivery of innovative offshore programming services. We are acknowledged in the industry owing to the following USPs:

  • India's Top 1% Software Talent
  • Trusted by Startups to Fortune 500
  • Idea to Deployment, We Handle All
  • Time-Zone Friendly: Global Presence
  • Top-tier Data Security Protocols
  • On-time Delivery, No Surprises
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Let's break down complex IT issues into actionable solutions you can understand.

675+ Full-time Staff projects executed successfully
20+ Years Experience Years Of Experience in this field
2500+ Satisfied
Customers
Total No. of Satisfied Customers

Industries We Cater To

Partnering with businesses in diverse sectors to unlock new avenues for growth and innovation.

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Healthcare

Healthcare

Building smart healthcare solutions

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Travel & Tourism

Travel & Tourism

Revolutionizing travel services

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Automotive

Automotive

Transforming auto experiences

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Education & eLearning

Education & eLearning

Shaping digital learning

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Retail & eCommerce

Retail & eCommerce

Enhancing retail journeys

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Logistics & Transportation

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Media & Entertainment

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Banking & Fintech

Banking & Fintech

Streamlining financial growth

Our Custom Hiring Models

Choose from our flexible hiring models designed to fit your needs and budget.

Fixed Price Model

For businesses with well-defined project scope and requirements.

  • Simplified process
  • Higher predictability
  • Greater transparency
  • Reduced risk
  • Low management efforts
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Dedicated Hiring Model

For businesses with long-term project requirements or complex development process. They get more control of the process.

  • Complete control
  • More flexibility
  • Focused and dedicated approach
  • Faster time to market
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Time & Material Model

For businesses looking to pay for completed project instead of committing to fixed project cost.

  • Faster project start
  • Flexibility to adapt as per changing needs
  • Pay as you go model
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User Guide To Understand OTT App Development

Components of Modern OTT Architecture

Modern OTT apps are based on a layered architecture that is efficient and flexible. It divides functions among specialized components that together provide seamless streaming experience.

Core Elements

Content Ingestion & Management

  • Systems accept, index, and catalog video and metadata.
  • Automation tools facilitate the organization of extensive media libraries.

Transcoding and encoding

  • Converting raw footage to various streamable output formats and bitrates
  • Supports dynamic adaptation to diverse network environments.

Content Delivery Networks (CDNs)

  • Cache content in proximity to end users.
  • Minimize latency and server load.

Playback & User Interfaces

  • Lightweight video players are capable of supporting different devices and protocols.
  • Interfaces supply settings and controls to facilitate the user experience.

Additional Components

Middleware and APIs

  • Integrate front-end services with back-end processing.
  • Provide uninterrupted communication and data sharing.

Successful OTT Streaming Protocols

Strong OTT platforms rely on having the appropriate choice of streaming protocols to find a balance between quality and accessibility. Protocol availability will influence latency, scalability, and device compatibility.

Popular Protocols

HLS (HTTP Live Streaming)

  • They are widely embraced for live as well as on-demand material.
  • Functions well on Apple devices and numerous others.

MPEG-DASH

  • Open standard interoperable across various DRM systems.
  • Supports multiple devices’ adaptive bitrate capabilities.

RTMP (Real-Time Messaging Protocol)

  • Preferred for low latency live video broadcasts.
  • Real-time interactions in live events through Integral.

Technical Considerations

Adaptive bitrate

  • Protocols modify quality in real-time to accommodate variability in the network.

Interoperability

  • Should support diverse devices and operating systems seamlessly.

Latency Management

  • Of utmost importance in live streaming; protocols need to reduce delay without impacting quality.

Scalability and Reliability in OTT

Scalability and reliability are critical for OTT systems, particularly where demand is variable. Strong architecture design means consistent performance and availability of service under varying load conditions.

Scalability strategies

Cloud-based Services

  • Dynamically assign resources during peak traffic.
  • Utilize load balancers to distribute traffic evenly.

Caching and CDNs

  • Keep frequently used data closer to end-users.
  • Reduce origin server load during peak demand.

Ensuring Reliability

Redundancy and Failover

  • There are various data centers and backup servers that ensure uptime.
  • Automatic failover systems switch the traffic in the event of server failure.

Monitoring and Diagnostics

  • Ongoing performance measurement identifies problems in advance.
  • Automated alert systems expedite incident response.

Operational Best Practices

Stress Testing

  • Regular simulations find potential bottlenecks.
  • Sustained performance is aided by data-driven adjustments.

Cloud & Microservices for OTT

Cloud infrastructure combined with microservices provides flexibility and efficiency to OTT platforms. It allows for speedy deployment, agile upgrades, and optimum utilization of resources.

Cloud Integration

Resource Allocation On-Demand

  • Cloud platforms provide scalable computing, storage, and networking.
  • Pay-as-you-go schemes minimize initial expenses.

Global Coverage

  • Cloud providers provide low-latency delivery of content globally.
  • Broad user bases are supported by widely distributed data centers.

Microservices Architecture

Modular Approach

  • Segregate the application in separate services.
  • They can be individually maintained, upgraded, and scaled.

Fault Isolation

  • Problems in a single microservice are isolated.
  • Supports easier troubleshooting and robustness.

Advantages and Considerations

Continuous Integration/Deployment (CI/CD)

  • Supports automated testing and release cycles.
  • Promotes incremental enhancements and fast response to problems.

Interoperability

  • Microservices interact through APIs, promoting loose coupling.
  • Supports integration of third-party services and legacy systems.

Key OTT Security Measures

Security is of top importance in OTT platforms, both in terms of protecting content and ensuring user data integrity. Adequate security mechanisms safeguard the platform from unauthorized access as well as cyber threats.

Content protection

Encryption Strategies

  • Apply strong encryption to data in transit and data at rest.
  • Encrypt the streams to avoid piracy.

Digital Rights Management (DRM)

  • Implement DRM solutions like Widevine, PlayReady, or FairPlay.
  • Efficiently controls access and view permissions.

User Data Security

Authentication and Authorization

  • Establish multi-factor authentication and secure token-based systems.
  • Use role-based access controls to authorize permissions.

Periodic audits

  • Perform regular vulnerability scans.
  • Comply with data protection laws such as GDPR or CCPA.

Infrastructure Security

Firewalls and Intrusion Detection Systems

  • Secure network perimeters and watch for anomalous behavior.
  • Systems recognize and raise an alarm on anomalies.

Incident Response

  • Implement procedures for quick containment and remediation of data breaches.
  • Update and regularly test incident response plans.

FAQs Related To OTT Application Development

Know more about our processes as a top OTT app development company and how we work, with the help of the following FAQs.

What sets your OTT development services apart?

Technical skills and understanding of the media business gives us a competitive edge. Our OTT App solutions are secure and scalable, built using microservices based architecture, rapid deployment cycles, seamless UX, and require minimal user interaction.

How much do you charge for custom OTT application development?

Pricing depends on chosen features, platforms, and complexity. Everything from MVP to enterprise grade solutions are offered at flexible pricing models. Detailed estimates are provided upon requirement understanding.

How long does it take to build an OTT platform?

Timelines depend on the scope of the project. A basic app may take 6–10 weeks, while a fully-featured platform can take 3–6 months. Contact us for a clear project roadmap.

Does your support extend to live streaming and video on demand (VOD)? 

Yes, both live streaming and VOD are our specialties. Our solutions offer adaptive bitrate streaming, cloud-based encoding, CDN integration, and real-time analytics.

Do you offer white-label OTT solutions?

Yes, we provide white-label OTT platforms that can be customized with your branding, features, and content workflows, allowing you to launch quickly and with full control.

What Our Clients Have to Say About Us

We are grateful for our clients’ trust in us, and we take great pride in delivering quality solutions that exceed their expectations. Here is what some of them have to say about us:

The Project managers took a lot of time to understand our project before coming up with a contract or what they thought we needed. I had the reassurance from the start that the project managers knew what type of project I wanted and what my needs were. That is reassuring, and that's why we chose ValueCoders.

James Kelly
Co-founder, Miracle Choice

The team at ValueCoder has provided us with exceptional services in creating this one-of-a-kind portal, and it has been a fantastic experience. I was particularly impressed by how efficiently and quickly the team always came up with creative solutions to provide us with all the functionalities within the portal we had requested.

Judith Mueller
Executive Director, Mueller Health Foundation

ValueCoders had great technical expertise, both in front-end and back-end development. Other project management was well organized. Account management was friendly and always available. I would give ValueCoders ten out of ten!

Kris Bruynson
Director, Storloft

Huge thank you to ValueCoders; they have been a massive help in enabling us to start developing our project within a few weeks, so it's been great! There have been two small bumps in the road, but overall, It's been a fantastic service. I have already recommended it to one of my friends.

Mohammed Mirza
Director, LOCALMASTERCHEFS LTD
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James Kelly

Co-founder, Miracle Choice

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Judith Mueller

Executive Director

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Kris Bruynson

Director

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Mohammed Mirza

Director

Trusted by Startups and Fortune 500 companies

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20+ years of experience

We can handle projects of all complexities.

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2500+ satisfied customers

Startups to Fortune 500, we have worked with all.

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675+ in-house team

Top 1% industry talent to ensure your digital success.

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