Augmented reality is a huge buzzword these days as this is a rapidly evolving technology. Businesses have shifted their major concerns to this technology and developers are now having access to some powerful frameworks in order to create AR apps. This is because augmented reality has a high potential for business growth.
Augmented reality has prevailed in various business domains naming traveling, gaming, media & entertainment, marketing and even education. On the whole, this technology provides ample opportunities for new, innovative and existing businesses in this era.
According to Statista, Augmented Reality is expected to acquire 1 billion users by 2020. Worldwide shipment of smart augmented reality glasses is forecast to reach around 5.4 million units by 2020. The global augmented reality market is expected to grow significantly to about 90 billion U.S. dollars by 2020.
According to the same source, Revenue from augmented reality is projected to three times as high as that of VR by 2020. In 2022, AR hardware device shipments are projected to reach an estimated 68.9 million units—in comparison to 45.6 million VR hardware devices.
According to Statista, gaming is one the most benefited industries from augmented reality. Games like PokemonGo have proved the potential of augmented reality quite clearly. By 2025, the worldwide user base of AR and VR games is expected to grow to 216 million users and will be worth 11.6 billion U.S. dollars.
In this blog, we will discuss how augmented reality is going to impact businesses in 2018. Some of the major ways are given below:
1) Future of marketing
Augmented reality is recognized as a creative and innovative way to connect with the general audience and customers. It is expected that various advertising companies will take advantage of the various possibilities in Augmented Reality to improve the way they communicate with customers. For example, with AR, it allows the creation of a three-dimensional thinking where users not only see ads ahead of them but also around them i.e. their peripheral vision. In fact, AR allows detailed advertisements due to its higher resolution. Hence, it is going to strongly influence the future of marketing in 2018.
2) Maximum users
A huge number of online users have adopted augmented reality today. The stats show a significant increase in the number of augmented reality shipments over the years. In addition, from the number of Pokémon Go users, a game based on augmented reality innovation, it is clearly evident where the reach of this technology is going. As a result, more the number of users, more the business growth is going happen in 2018.
3) Apple AR Kit
With the launch of Apple AR Kit, Apple bets on the future of Augmented Reality that will surely impact businesses in 2018. The AR kit was presented at the Apple developer’s conference in the month of June in 2017. It allows app developers to work on AR applications in order to integrate digital experiences in the physical business world. The applications will work perfectly with iOS 11, which will be released along with the iPhone X, Apple’s latest flagship smartphone. This led many businesses to opt out for augmented reality app development in 2018.
4) Social Media Platforms
A number of social media platforms like Facebook are going to incorporate augmented reality into their platforms. In fact, Facebook is actually working on AR smart glasses in order to take advantage of the power of Augmented Reality in its platform. Moreover, Mark Zuckerberg, CEO of Facebook, has referred to the Augmented Reality as the next computing platform. This is clearly indicating augmented reality will greatly impact a huge number of businesses in the coming years.
5) Augmented reality Apps
Since the latest technological advancements are directly bringing innovation to applications for interactive experiences, how augmented reality can stand behind? This is the reason we are having a number of apps around us integrated with AR capabilities. Some of the major and most interesting AR apps are mentioned below:
This app aims to lessen the unfortunate effect of not really knowing what you’re getting in the online shopping until it will get delivered to you at your doorstep. It will give an AR-fueled first glimpse of the product you buy at the latest tech products on the market. It is available on both Google Play and iTunes.
It can provide you some secret agent-style intel on your surroundings since it integrates AR with your device’s camera in order to determine your location and also list geographical facts about your surroundings. Moreover, it creates a 3D rendition of locations along with displaying the names of rivers, mountains, historic landmarks, and more.
It is useful for your interior design project. You just need to scan the room or the backyard with your phone’s camera, and then use this app’s database for plants, objects, furniture and home décor items in order to design your home and make your dreams come true.
This app is useful in creating 3D interactive, multi-sided castles with puzzles and mindful challenges. It has over 40 levels to solve. Players can easily rotate and maneuver through the six-sided castles by either rotating planes or be shifting their perspective.
So we have seen the important ways how augmented reality will impact businesses in 2018. It certainly has the ability to change the future as we are knowing now. From marketing to social networks, to games, it has made great strides in the current technology. Moreover, with startups and technological giants that take initiatives to take advantage of this technology, we can infer that the future of augmented reality is lucrative and bright for web and mobile app development.
The augmented reality applications listed above are undoubtedly making a name in the world of technology. As time passes, surely there will be many more to wait for that will benefit a lot of businesses. So, if you are looking to develop Augmented Reality web and mobile applications, then you must hire AR app developers from an Indian IT outsourcing company like ValueCoders. We develop advanced applications just the way you want it with the following benefits:
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