Interactive Augmented Reality App

Interactive Augmented Reality App

  • Client Domain: Manufacturing
  • Location: Australia
  • Industry: Manufacturing

An Australian toy manufacturing company was looking to materialize its ambitious project and was looking for the right technology partner to give wings to its vision. The company manufactures DIY kids’ fridge magnets where children follow instructions and piece together a puzzle to create the final character. The company was looking at taking this concept forward by digitizing it to make it more interactive by creating a fun and educational app for children.

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  • Manufacturing
  • eCommerce


  • Apparel

Technologies Used

  • Objective C
  • iPhone5.2
  • COCOA touch
  • Mac OS
  • Xcode3.2.5

Client Requirements

  • An application/tool for kids to visualize virtual characters and play with them.
  • The app should come up with different stories everytime.
  • The stories should be able to connect with social media.

Challenges Faced

  • Ability to accommodate infinite number of products and corresponding stories.
  • To reduce the development cost
  • To be able to develop and upload the app within the hard deadline set, as the project was already behind schedule


But the app needed to be both interactive and dynamic as kids have a very short attention span. It needed to scan the character put together by the kid and throw up a virtual reality character that came with a different story every time in the form of an image, activity or audio. The company wanted to build a system that will allow for infinite number of stories each time so that every time the character pops up, it has something different to offer to the kids. This is when they contacted Exceptionaire through the latter’s social media account..

Future Relationship

ValueCoders successfully executed the Statistics Upload Mobile Application development well within the time frame. The client achieved its target of making an user friendly statistics upload mobile application and adding custom functions for better customer experience.

It was a learning experience for ValueCoders to work on this development project that has helped the client and brought in repeat business as well. We ensured that the client and the development team were on the same page by frequent collaboration and regularly making use of project reporting tools. Agile methodologies were used throughout the time to discuss, improve and implement solutions before the final delivery of the application.

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