About the Client
The Hershey Company, a century-old global confectionery and snack leader, wanted to revamp its digital storefront to reflect its iconic brand identity while scaling globally. In partnership with Infosys, ValueCoders modernized Hershey’s e-commerce interface with Adobe Experience Manager (AEM) and a robust frontend stack.
Challenges
- Inconsistent UX across devices and geographies
- Legacy CMS bottlenecks slowing content publishing and deployment
- Limited scalability for seasonal campaigns and launches
- Fragmented frontend architecture impacting site speed and performance
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Solution: Challenge → Solution → Result Mapping
| Challenge |
Solution |
Result |
| Inconsistent UX & slow CMS workflows |
Built AEM-powered, mobile-first responsive UI with reusable components |
Consistent brand experience across regions |
| Legacy CMS bottlenecks |
Custom AEM component library, improved authoring workflows |
60% faster time-to-publish new content |
| Performance & load speed issues |
Integrated Akamai CDN, optimized SEO and metadata |
40% faster page load times |
| Lack of global scalability |
Localization-ready templates for multi-country rollout |
Scalable seasonal campaigns and launches |
Key Features Delivered
- Custom AEM component library for reusable content blocks
- Mobile-first responsive UI optimized for all devices
- SEO-friendly product pages with structured metadata
- Integration of brand storytelling elements (recipes, promotions)
- Improved content authoring workflows for marketing teams
User Journey
- Homepage Landing: Region-based personalized experience
- Brand Engagement: Promotions, recipes, and stories to drive engagement
- Product Exploration: SEO-optimized, performance-driven product pages
- Retail Partner Redirect: Purchase flows routed to partners
- User Retention Touchpoints: Newsletter sign-ups and social media integration
Tech Stack & Integration
- Frontend: HTML, CSS, JavaScript, jQuery, Sightly (HTL)
- CMS: Adobe Experience Manager (AEM)
- Backend: Java for custom services and AEM integrations
- Framework: Sling and OSGi with AEM component model
- Performance Tools: Google PageSpeed, Akamai CDN
Architecture Overview
The modular AEM-based architecture ensured high performance, scalability, and seamless content delivery worldwide, allowing Hershey’s to roll out campaigns faster and maintain a consistent digital brand experience across multiple regions.
Measurable Results / ROI
- 40% faster page load times (via AEM optimization & CDN)
- 60% faster publishing cycles for new campaigns
- Higher engagement & conversions through rich media and brand storytelling
- Multi-country scalability with localization-ready templates
Why ValueCoders?
- Proven expertise in AEM & digital experience platform
- Delivered enterprise-grade solution within a tight 4-month deadline
- Seamless collaboration with Infosys & Hershey’s internal teams
- Agile, outcome-focused development for measurable results
Client Quote
“ValueCoders helped us modernize our digital storefront at record speed. The improved performance and global readiness have amplified Hershey’s brand storytelling worldwide.”
– Head of Digital Experience, Hershey’s
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