Chatbots got a wide adoption globally in very less time. They have provided new and innovative ways to communicate with people in this modern business world.
The rise of many new technologies, artificial intelligence, increased development of sensors, wearables, growing popularity of messaging apps prove the success of chatbots among businesses today.
Why Chatbot got a huge importance?
A chatbot is simply a program powered by AI and related rules. With the help of a chat interface, it stimulates a real-time interaction with users. It acts like a real person while having a conversation. This is because chatbots are based on machine learning that allows them to react to the written and spoken requests for delivering a service.
With the use of AI, they not only comprehend commands but language too. In this way, they become more intelligent as they go with more conversation with their users. That’s why chatbots have become an important part of businesses these days. As a result, a large number of web development companies have adopted this technology.
In this blog, we will discuss the various benefits of using chatbots for businesses in 2019.
1) Increases in user engagement
User engazement play a crucial role in the success of any web application. So, it is important to keep your users engazed with your brand. A conventional customer service interface generally provides more information than it receives from users.
However, Chatbots, on the other hand, provides only a portion of information at a time and can drive the interaction based on the information that the user provides at each specific time.
Therefore, Chatbots do not bore customers with irrelevant and unnecessary information and keep their customers on their platform for longer and keep the flow of content maintaining the conversation.
2) An effective approach to global markets
Whether it’s an international brand with customers around the world or a local brand that is ready for the global business, chatbots can solve their customer service problems in multiple languages and 24/7, 365 days a year.
This allows your company to expand its operations to new markets without having to worry about multiplying the incoming applications that will be handled.
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3) Keeps you updated with the latest trends
Business Insider showed us that messaging applications had reached more users than social networks in the first quarter of 2015. Since customer preferences tend to interact with brands through chat, given which is easier and faster to use, companies now have the opportunity to reach more customers through Chatbots while staying in fashion for their clients.
In addition, 65% of smartphone users do not download any new applications in a month. Since users have their main applications, such as Facebook, Instagram, Whatsapp, etc., they do not look for new ones.
Therefore, integrating your own chatbot into one of the popular platforms that your customers use on a daily basis, may be better than creating a new application by saving money and time.
4) Provide effective data & insights
As mentioned above, chatbots are excellent tools to communicate with customers. With the comments they collect through simple questions, you can make improvements to your services/products and even optimize your website by adjusting low conversion pages.
For example, if your landing page generates a good amount of organic traffic but does not convert well, your chatbot can reach customers who visit this page with a survey to gather more information about why they leave the site without buying, etc.
Chatbots can also be used to track buying patterns and consumer behavior by monitoring user data. According to Forbes, this helps a chatbot development decide “which products to market differently, which ones to market more and which ones to redevelop to relaunch.”
In other words, companies can track the commands and responses given by their users to the chatbot, predict responses based on the consumer’s language and direct the bot to suggest a different or more convenient product or service to users in addition to notifying Sales and marketing departments for personalized services.
5) Great customer service
Chatbots can provide real-time assistance as a seller in a real store. In addition, chatbots can offer interactive communication in which they also ask questions to understand the real problem.
On the other hand, along with text and voice, they can present rich content to the clients with the product pages, images, blog posts, tutorial videos based on their answers that can help them through their trip.
The customer service process can be improved with the help of chatbots. The robots can be programmed to give automatic answers to repetitive questions immediately and send the request to a real person when a more complicated action is needed. This allows human customer service representatives to save time and assist more important cases instead of simple, time-consuming tasks.
In addition, with the help of chatbots, organizations can handle more tasks at the same time, so that no client has to wait. This will allow companies to expand their operations to new markets worldwide without multiplying the incoming applications that will be handled.
Chatbots allow you to start a conversation with each client about any problem, at any time of the day. This will make your customers feel that their brand is one step ahead, such as a friend who is available 24/7, and to improve their perception of the brand in the long term.
6) Saves cost
First, implementing a fully functioning chatbot is much cheaper and faster than creating a cross-platform application or hiring employees for each task. Companies have a variety of ready-to-use software options developed by Facebook, Microsoft and other large IT companies to choose from.
Since chatbots are automated solutions, they allow organizations to handle many clients simultaneously and simultaneously. By “employing” chatbots that complement human agents, you will not only save on employee costs, but you will also avoid the problems caused by human error.
Finally, as customers can easily access chatbots in seconds and begin the interaction immediately, user acquisition is also associated with lower cost.
7) More lead generation
Personalized messages that help consumers along the “buyer’s journey” are possible with the consumer information that the chatbots receive. A bot can ask the necessary and related questions, persuade the user and generate an advantage for you. Chatbots ensure that the flow is in the right direction to get higher conversion rates.
In addition to generating leads and notifying sales teams, a chatbot can also help you determine unqualified potential customers through identified KPIs (budget, relevance, timeline, resources, etc.) and prevent you from dealing with them. potential customers that consume a lot of time.
So we have seen the major benefits of chatbot development for businesses in 2018. It can be a great back up for web developers for their repetitive tasks along with cost-effective, easy to maintain, great speed and use. In fact, the personality of your chatbot plays an important role in retaining your brand reputation.
By hiring a reliable software development company like ValueCoders, you can achieve your goal successfully. The Angular, ROR and Nodejs team at ValueCoders have been working to provide regular updates on smart web development.
Our dedicated web developers are looking forward to testing the new features in chatbot development with various new technologies such IOT, AI, machine learning development that will definitely improve the web development to great extent. So feel free to Contact Us anytime.
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