The State of UI/UX Design in Mobile App Development: Trends for 2020

 UI/UX Design in Mobile App Development

It has been estimated that around 90% of users have stopped using a mobile app because of poor performance. This study has proved that a high-quality user experience (UX) design is no longer a competitive edge alone. Instead, UX is a critical element in ensuring long-term market success.

For a successful mobile application, you need to first understand how to resolve the pain-points of a user, learn about their latent behaviors and needs is the only way to ensure exceptional product performance. 

The relationship between humans and technology is continuously evolving, however, businesses have to make sure that they emphasize on the UX design in their mobile app development projects. 

On that point, companies need to keep abreast of all the latest and emerging UX trends to meet the changing needs of mobile users.

While the principles of UX design may not change, the trends and techniques certainly do. In this blog, I will try and identify the key UX design trends that will make it big in the year 2020.

Trends in UX Design for 2020

  • Voice Experiences:

Voice Assistants UI/UX

Source: Google Images

As forecasted by eMarketer,  there are nearly 100 million smartphone users who will be using Voice Assistants in 2020. The emergence of voice technology has given rise to almost 50% of voice searches by 2020. Brands are incorporating voice search technology as more and more mobile apps are beginning to incorporate vocal user interfaces (VUI). At least, the companies are trying to integrate VUI in some capacity to meet the changing expectations of smartphone users. 

There are many roadblocks in the pavement of Voice Search Experiences, Accessibility issues are the primary concerns as current voice technologies have shown difficulties in accurately identifying instruction where heavy accents or background noise is present. 

Secondly, a VUI allows actions to be executed based on spoken commands. Changing interfaces requires mobile app designers to abandon old techniques and mindsets for what it means to design a mobile app experience. 

While VUIs won’t entirely take over mobile experiences, though the technology has been showing significant potential for enabling further advancements in consumer AI technologies. 

Give A read : Top 10 Mobile App Development Trends And Ideas For 2020

  • Designing for Healthier Relationships with Technology:

Source: Google Images

The world is awakening to the needs of a mindful relationship with the technology. Mobile app users want solutions for their pain areas but still, they want their time off from the app. Instead of fighting for attention, mobile app designers should find relevance and comfort while maintaining a meaningful place in the daily life of the user. 

This trend is centered around mobile UI/UX designers that need to keep up with the pace of technology to develop healthier habits and design experiences that empower and enable users to achieve their personal goals while respecting their life outside of the app. 

A relevant example that validates the trend above is Instagram’s All Caught Up Feature. The purpose of this feature is to notify users that they have viewed all the recent posts. When users are aware that they’ve reached the end of their feed, they no longer need to keep scrolling, which saves time and limits distraction.

Related Blog: How Mobile App Development Trends Changing the Way You Do Business?

  • Deeper Personalization with Artificial Intelligence(AI) and Machine Learning (ML):

Source: Google Images

The year 2019, has marked a substantial growth towards more profound and more sophisticated personalization in mobile UX. As AI and ML continue to take giant leap strides in the ability to understand user behavior and interaction, mobile-based products or apps are becoming more personalized with each passing year. 

When it comes to UX design, the key is to design something flexible as per user preferences and choices. Functionality and in-app content should be defined by user data, such as location, purchase behavior, online communities, events, and personal calendar.

Brands such as Spotify, have already been working on the customization of the user’s playlist by curating custom playlists with suggestions based on previous listening behaviors. Mobile app developers need to tap into AI and ML personalization opportunities as much as possible to supply variable content where appropriate.

 

  • Designing for Consistency between IoT and Wearable Devices with the Cloud:

Source: Google Images

As the number of IoT and smart devices, continues to rise drastically, users by default will expect seamless integration and responsive design that covers all devices and platforms. 

Mobile UX designers need to look at creating integrating experiences between physical design and the functionality of each design as well as interaction design within the whole IoT system. 

With 5G technology, slowly starting to roll out, the more stable network will allow more apps to rely on the cloud.  For mobile app developers, the cloud will be a valuable tool when it comes to designing consistency amongst IoT devices. Cloud-based connected devices allow designers to keep all platforms and software up-to-date. As a result, it will provide users with seamless transitions between system elements with minimum effort, adaptation, and wasted time.

A great example of this is Google’s Google Nest, the product helps a user control their home’s temperature. All nest products (mobile app, smartwatch app, and thermostat) stick to a similar design pattern, and distribute functionality according to the device’s specifics and build a user interface relevant to every element of the system. Similarly, the way a user interacts with the Nest is the same across all platforms. 

 

  • Coding becomes a part of the Design Process:

Source: Google Images

There’s a question that always goes around on whether a designer should learn how to code and make it a part of the design process, as a designer can come up with feasible technical suggestions, but there’s a point in this context that a designer is a designer at the end of the day and mobile app development companies should ensure that the code should not take away the designer’s designing capabilities, which is the primary role of a designer. 

There are several prototyping tools, bridging the gap between designers and mobile app developers, that are working on the design systems at a scale, helping programmers build upon designs instead of replicating them in production.

Going forward in 2020, you will see more design tools coming up, a popular example of such a tool is UXPin, which lets you design, prototype and collaborate all in one place.

 

  • Designing for Speed:

The emergence of 5G has already created a stir in the world of technology. This new infrastructure will strengthen the mobile connectivity, thereby improving the smartphone experience. Ten times faster than the existing wireless technology, as 5G gradually replaces 4G networks, users will notice a significant improvement in data transfer speed and latency.

This means that any mobile services, be it an application or a website, optimize it for mobile to support the speed and full capabilities of 5G networks. 

There is news circulating around the release of iPhones in 2020, that comes with 5G capabilities. In this environment, slow applications will be seen as having a bad UX. Therefore, it is imperative to ensure that the app provides a fast, efficient and smooth experience. 

The State of UI/UX Design In Mobile App Development

The state of UX Design in mobile app development has not taken the traditional approach rather than it has been adapting to changes not only in user interactions, preferences, and behaviors but in physical changes to the very devices you use. 

As technology changes, the design must also adapt to provide users with a varied range of options so that they can find the ones that best fit their needs. User experience encompasses all aspects of the end user’s interaction with a company, its services, and its products.

Keeping an eye ahead on the latest design trends will help UX designers and mobile app developers to innovate, collaborate all in one place and pace. 

 

Still in confusion? Hire Mobile App Developers for your next project to kickstart the project with a boom next year aligning all the latest trends in design and development for the year 2020.

 

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