Working notes from the people who ship

Blog

Most agency blogs exist to rank, which is why so few of them are worth reading. This software engineering blog is written by the people doing the work, about decisions that were genuinely difficult, including the ones that went badly.

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Written by the engineers who shipped itNo listicles, no rewritten press releasesAI augmented, human governedEvidence before estimatesYour IP from day oneOne accountable owner per engagementFounded in 2011. Part of the Vinove Group500+ full-time engineers, as of September 2026NASSCOM member

01Twelve disciplines, four groupings

Start from the work you are doing.

Twelve disciplines are in preparation. None link yet, because a tile that pretends to be an article is worse than an empty shelf.

Showing 11 of 11

Every record below is a sample pending written client approval, and none reach production until approved.

  • Article · 9 min read

    Why your rewrite will probably fail, and what to do instead

    SampleDigital Transformation

    The clean-slate rewrite is the most confidently funded mistake in enterprise software, and the failure is rarely technical.

    Sample
  • Discipline

    Product Engineering

    Architecture, MVP scoping, build-versus-buy and the delivery decisions that separate a product that ships from one that stalls.

  • Discipline

    Quality Engineering

    Testing strategy, release confidence and quality gates that speed teams up rather than slow them down.

  • Discipline

    AI & Automation

    Evaluation, guardrails and the unglamorous engineering that gets a model into production and keeps it there.

  • Discipline

    Data & Analytics

    Pipelines, warehouse modelling and how organisations lose trust in their own numbers.

  • Discipline

    Cloud Engineering

    Migration in reversible waves, platform cost, and infrastructure that engineers can move on.

  • Discipline

    Enterprise Platforms

    Salesforce, ServiceNow, SAP and the integration debt between platforms nobody planned for.

  • Discipline

    Cybersecurity

    Security as engineering rather than paperwork, from pipeline secrets to audit evidence.

  • Discipline

    Digital Transformation & Modernisation

    Changing critical systems in stages, and why the rewrite keeps failing the organisations that attempt it.

  • Discipline

    Engineering Teams

    Hiring, onboarding and the operating habits that decide whether added capacity actually helps.

  • Discipline

    Industry Insights

    Sector-specific engineering constraints in healthcare, finance, manufacturing and logistics.

02Published and refused

What appears here, and what never will.

An engineering blog is only credible if its standard is visible, so here it is in four lines rather than four paragraphs.

  1. Written by a named engineer

    Every article carries the name of someone who did the work, and states what did not go to plan.

    Published

  2. Dated and kept current

    Technical writing ages badly, so each piece shows a review date and is corrected or retired when it stops being true.

    Published

  3. No listicles or model-written filler

    Ten best tools posts exist to rank, not to help. AI helps us research and edit here, and never authors.

    Refused

  4. No article that is really a form

    Nothing hides behind an email gate. If a piece is worth publishing it is worth reading without a transaction.

    Refused

03The order of publication

Three disciplines open before the rest.

Publishing order follows where buyers ask the hardest questions rather than where search volume is highest. These three come first.

First

Digital Transformation & Modernisation

Why rewrites keep failing, and what staged modernisation costs in practice.

Second

AI & Automation

Evaluation, guardrails and the production engineering that demos never show.

Third

Engineering Teams

Hiring, onboarding and why added capacity so often fails to speed delivery up.

04While the categories open

What is worth your time today.

Nothing here is published yet, so the material worth reading sits elsewhere on the site. These three carry the same thinking the articles will.

  • Read the proof record instead

    Named situations, interventions and measured outcomes, each held to a written client approval standard.

    Case studies

  • Read a practice end to end

    Every practice page states its scope, delivery system, cost drivers and the honest reasons not to hire us.

    Product engineering

  • Ask the question directly

    If you are researching a specific decision, a scoping conversation answers it faster than any article will.

    Project scoping