eCommerce Marketing & Solutions

Struggling to bring potential customers to your eCommerce brand? ValueCoders offers flexible eCommerce digital marketing solutions to transform your traditional store into an innovative eCommerce business that works 24/7.

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They go above and beyond to ensure quality and satisfaction. A true partner in every sense.

- Rebecca

Clutch icon Rated 4.8/5 stars on G2
Clutch iconRated 4.9/5 stars on Clutch

Our eCommerce Marketing Services

Opening an online store is easy, but increasing sales requires a systematic marketing approach. ValueCoders offers a comprehensive set of eCommerce marketing services that will help you achieve a high ROI and increase your numbers without wasting time and money.

eCommerce SEO Services

Our eCommerce marketing agency helps your online store dominate search engine rankings through targeted keyword strategies, technical SEO audits, and optimized product pages. Our team ensures your products are easily found by your customers.

PPC Management Services

We work closely with you to build and manage tailored ad campaigns that maximize returns and drive sales. Our eCommerce digital marketing specialists handle your PPC account and manage landing pages, keywords, ad copy, bidding strategies, etc.

Social Media Marketing

We craft platform-specific strategies for major channels, including Instagram and Facebook. We also ensure your brand connects meaningfully with your target audience while driving engagement and sales.

Conversion Rate Optimization

Our eCommerce marketing solutions team uses an analytical approach for running A/B tests, analyzing user behavior, and optimizing key touchpoints across your site, from landing pages to checkout, to increase conversion rates and drive revenue growth.

Content Marketing Services

eCommerce content marketing offers a great way to secure a strong online presence and drive relevant traffic. Our content strategies are designed to support SEO goals while providing true value to your target audience throughout their purchase journey.

Increase Your Online Sales in 30 Days

Ready to drive more conversions? Let our eCommerce experts craft a results-driven strategy tailored to your store.

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What Sets ValueCoders Apart?

ValueCoders functions as your dedicated marketing automation partner. From lead generation to advanced email marketing, we have got you covered in all aspects of marketing. We help you identify & nurture leads, deliver tailored content, optimize engagement, and convert customers into loyal brand advocates.

  • Top 1% marketing automation talent
  • Data-driven marketing strategies
  • Up to 50% more qualified leads
  • Shortened lead-nurturing cycles
  • Proactive platform monitoring
  • Expertise in all digital channels
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Awards & Certifications -
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Power Your Store with Years of Expertise

Having 20+ years of experience in eComemrce industry, we have helped many eCommerce brands grow online.

675+ Full-time Staff projects executed successfully
20+ Years Experience Years Of Experience in this field
2500+ Satisfied
Customers
Total No. of Satisfied Customers

Industries We Cater To

Partnering with businesses in diverse sectors to unlock new avenues for growth and innovation.

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Healthcare

Healthcare

Building smart healthcare solutions

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Travel & Tourism

Travel & Tourism

Revolutionizing travel services

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Automotive

Automotive

Transforming auto experiences

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Education & eLearning

Education & eLearning

Shaping digital learning

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Retail & eCommerce

Retail & eCommerce

Enhancing retail journeys

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Logistics & Transportation

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Media & Entertainment

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Banking & Fintech

Banking & Fintech

Streamlining financial growth

Our eCommerce Marketing Process

One of our clients experienced a 65% increase in eCommerce sales within 90 days. That’s the kind of outcome we build through a process that’s sharp, simple, and effective.

Discovery

We start by understanding your brand, customer profile, industry, and objectives.

Planning

According to the current situation, we recommend a strategic plan to achieve goals.

Analysis

We capture each eCommerce data, including revenue, drop-offs, and order volume.

Campaigning

For a successful campaign, we do activities like analysis, keyword research, etc.

Optimization

We constantly improve campaigns to make them better and stronger.

Guide to eCommerce Marketing Solutions

Investing in eCommerce marketing solutions can bring you many business benefits. Let’s understand proven eCommerce digital marketing strategies that will help you attract more potential customers to your online store.

Why Businesses Need eCommerce Marketing?

Why Businesses Need eCommerce Marketing?

eCommerce marketing is the process of promoting online stores. It helps products reach the right customers by using websites, ads, emails, and other tools, and makes them buy.

Each part of the eCommerce marketing process plays a key role in getting more visitors and turning them into buyers. Here are the common activities involved:

  • Running online ads to bring traffic
  • Using email to talk to past and new buyers
  • Writing product descriptions that convert
  • Posting updates and offers on social media
  • Improving search engine rankings for more views
  • Offering deals or discounts during special seasons

Online stores do not have salespeople or physical spaces. Marketing becomes their way to talk to customers. Some of the key benefits of eCommerce marketing include:

  • Brings steady traffic to the online store
  • Increases the number of people who complete purchases
  • Lowers the cost of getting new customers 
  • Keeps existing buyers interested in new offers
  • Gives clear data on what people like and what they ignore

Our eCommerce digital marketing agency helps online stores learn and grow through honest customer feedback and actions.

Top eCommerce Marketing Channels

Top eCommerce Marketing Channels

eCommerce businesses use different channels to promote their products. Some bring traffic, others help build trust, and some drive direct sales.

Explore the list of top eCommerce digital marketing channels below:

Search Engine Optimization (SEO)

SEO helps your online store appear in search engines. When people search for a product, SEO helps them find your website. Key parts of SEO include:

  • Using the right keywords on product pages
  • Adding helpful blog posts
  • Improving website speed and layout
  • Creating mobile-friendly pages

Pay-Per-Click Advertising (PPC)

PPC means running paid ads on platforms like Google or Bing. These ads appear when someone searches for related items. Popular PPC platforms include:

  • Google Ads for search and shopping ads
  • Bing Ads for a similar audience reach
  • YouTube Ads for showing video product demos

Social Media Marketing

Social media helps you reach users where they spend time. This channel works well for promotions and building a brand presence. Here are the most used platforms:

  • Facebook for running paid and organic posts
  • Instagram for product images and reels
  • Pinterest for product discovery
  • TikTok for short product videos

Email Marketing

Email is used to send updates, offers, and product news. It is good for turning visitors into buyers and keeping them engaged. Types of emails that perform well:

  • Welcome emails after signup
  • Abandoned cart reminders
  • Newsletters with new arrivals
  • Exclusive discount offers

Affiliate Marketing

This channel uses partners to promote your products. You pay them only when they bring in sales. It works well for reaching new audiences. Common types of affiliates include:

  • Bloggers with review sites
  • Social media influencers
  • Coupon and deal websites

eCommerce SEO vs Traditional SEO

eCommerce SEO vs Traditional SEO

Search Engine Optimization helps websites get found online. But when it comes to eCommerce websites, the approach is different from regular or service-based websites. Both aim to show up in search results, but how they get there is not the same.

Let’s look at how eCommerce SEO is different from traditional SEO:

Feature eCommerce SEO Traditional SEO
Page Type Product and category pages Blog, service, or info pages
Content Focus Short, structured product content Long, detailed guides or articles
Keyword Use Transactional (buy, price, reviews) Informational (how-to, tips, ideas)
URL Count Often hundreds or more Usually fewer URLs
Site Changes Frequent updates Fewer updates
Technical Setup Needs schema, filters, and pagination Basic technical SEO is often enough
Duplicate Content Risk High (similar product pages) Low

 

Measuring the Success of eCommerce Marketing Efforts

Measuring the Success of eCommerce Marketing Efforts

Tracking the success of eCommerce marketing efforts helps you understand what is working and what needs to change. You can also improve your results.

There are many ways to check if your marketing is doing well. These are called key performance indicators, or KPIs. Some of the key metrics to measure include:

  • Traffic: The number of people visiting your website
  • Conversion Rate: How many visitors become buyers
  • Customer Retention: How many people return to buy again
  • Cart Abandonment Rate: How many leave without buying
  • Average Order Value: The average amount spent per order

When you track your marketing efforts the right way, you can keep making small changes that lead to better results over time. You may also contact our eCommerce experts to get your site successfully measured. 

Frequently Asked Questions

Have questions regarding how our eCommerce marketing services can benefit you? Here are speedy answers to help you make a decision more quickly.

Q. Why should I hire ValueCoders as my eCommerce marketing agency?

Ans. Hiring ValueCoders gives you access to an eCommerce team that understands how your eCommerce business works from both the tech and marketing sides. We support your brand across all stages from online store setup to growing potential customers.

We build custom eCommerce digital marketing strategies based on your store’s needs and target audience. Every task is planned to drive store visits and grow conversions through real campaigns.

Here’s what makes us different from others:

  • Clear & right planning
  • Provide support for all platforms 
  • Focus on product performance
  • Regular testing and updates
  • Dedicated support for shoppers

Q. How do you optimize an eCommerce website for SEO?

Ans. To get more people to your eCommerce site, your pages must be clear and searchable. We focus on key areas of your site that search engines prioritize.

Here’s how we do it:

  • Use keywords that match your product searches
  • Add product tags, descriptions, and titles 
  • Improve site speed and mobile layout
  • Fix broken links and remove pages with low value
  • Add structured data to help search engines understand content
  • Create useful content that matches buyer intent

As a top eCommerce marketing company, we also review your site often and make small changes over time to keep it ranked well and user-friendly.

Q. What are the biggest challenges among modern eCommerce marketers?

Ans. For modern marketers, running an online store means facing strong online competition due to changing buyer habits. Many of them struggle to manage daily updates, keep product listings fresh, and track what is working.

Some key challenges include:

  • Low organic traffic due to weak SEO
  • High cost of paid ads without return
  • Abandoned carts and low checkout rates
  • Lack of customer reviews and repeat buyers
  • Complex tracking across channels

Our eCommerce marketing services focus on solving these problems. We help you reach the right buyers, improve store content, and cut the noise in crowded markets.

Q. How can social media marketing enhance brand visibility?

Ans. Social media helps your brand reach more people who are likely to buy. It puts your store in front of people during their daily scroll, not just when they search.

At ValueCoders, we use social platforms to:

  • Share product videos and updates
  • Run paid campaigns targeting active shoppers
  • Work with micro-influencers for brand mentions
  • Collect product feedback through comments and messages
  • Set up direct sales features like “Shop Now” buttons

Q. How much should I expect to pay for an effective E-commerce marketing service?

Ans. The cost actually depends on what your store needs. A basic plan with product SEO and ad setup may start low. Full services that include content, paid ads, email, and reporting cost more.

Here is a general idea:

  • Small store support: starting from $500–$1000 per month
  • Mid-size stores with growth plans: $1500–$3000 per month
  • Large stores with custom campaigns: $4000 and above

At ValueCoders, we give you effective pricing based on your store type, monthly traffic, and sales goals. Every service is priced with your growth in mind.

What Our Clients Have to Say About Us

We are grateful for our clients’ trust in us, and we take great pride in delivering quality solutions that exceed their expectations. Here is what some of them have to say about us:

The Project managers took a lot of time to understand our project before coming up with a contract or what they thought we needed. I had the reassurance from the start that the project managers knew what type of project I wanted and what my needs were. That is reassuring, and that's why we chose ValueCoders.

James Kelly
Co-founder, Miracle Choice

The team at ValueCoder has provided us with exceptional services in creating this one-of-a-kind portal, and it has been a fantastic experience. I was particularly impressed by how efficiently and quickly the team always came up with creative solutions to provide us with all the functionalities within the portal we had requested.

Judith Mueller
Executive Director, Mueller Health Foundation

ValueCoders had great technical expertise, both in front-end and back-end development. Other project management was well organized. Account management was friendly and always available. I would give ValueCoders ten out of ten!

Kris Bruynson
Director, Storloft

Huge thank you to ValueCoders; they have been a massive help in enabling us to start developing our project within a few weeks, so it's been great! There have been two small bumps in the road, but overall, It's been a fantastic service. I have already recommended it to one of my friends.

Mohammed Mirza
Director, LOCALMASTERCHEFS LTD
Testimonials

James Kelly

Co-founder, Miracle Choice

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Judith Mueller

Executive Director

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Kris Bruynson

Director

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Mohammed Mirza

Director

Trusted by Startups and Fortune 500 companies

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20+ years of experience

We can handle projects of all complexities.

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2500+ satisfied customers

Startups to Fortune 500, we have worked with all.

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675+ in-house team

Top 1% industry talent to ensure your digital success.

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