Product Discovery Phase

Our experts assist companies with the first step of the development process, the “Discovery Phase.” We can help you with the thorough planning of the entire digital project. We hold expertise in software ideation, planning, design, UX and UI, coding, testing, and deployment.

ValueCoders offers discovery services that can turn project specifications into concrete development and increase product quality, resulting in quicker completion and big savings on product development.

Are you looking for help with the product discovery phase of your next project?

James Kelly

Co-founder, Miracle Choice

Judith Mueller

Executive Director, Mueller Health Foundation



Trusted by startups
and Fortune 500 companies

Our Project Discovery Phase Development Services

ValueCoders discovery services help you prioritize project requirements and speed up development. Have a look at our services:

Analysis Of Development Inputs

We focus on a clear vision of the project, assess risks, and look into any applicable legislation and practices. We align with the company's goals by considering users' needs and creating a useful, profitable, and on-target product.

Finding Areas Of Improvement

We look for the old and ineffective aspects of the system, find new areas to enhance, and guarantee that the system meets the latest industry standards for security, usability, and interoperability.

Business Process Improvement

First, we define your business processes, analyze them, and improve the daily routine flow of actions and tasks — with your technology level in mind. Then, we define how to automate manual processes to increase your business's performance and propose the proper technical solution.

Budget Benefits

Companies usually spend too much money trying to find candidates who can work in-house, while they might not even need someone full-time. Remote CTOs can work from anywhere and check in when needed, saving you time, energy, and money. Hence, CTO as a service is an affordable option for companies.

Our Product Delivery Process

We divide our product delivery process into three stages: preparation, requirement analysis, and solution definition.

Preparation Phase

We start by analyzing your requirements. We create an optimal plan to begin the Discovery process with the following three stages.

Business Analysis

  • Exploration of the business environment
  • Market research and analysis
  • A detailed plan for implementing discovery

Solution Architecture

  • Analysis of business goals and needs
  • Research for the technology landscape
  • Listing of architecture limiting factors

UX/UX Design

  • Competitor Analysis
  • Development of mood boards for future concepts
  • UX activities to enhance the discovery plan

Requirement Analysis

It includes evaluating the business, technical, and UI/UX aspects for better vision, prioritization, and developing success indicators.

Business Analysis

  • Developing business aims and vision
  • Modeled business flows
  • Defining priorities
  • Collecting feedback

Solution Architecture

  • Requirement analysis
  • Analysis of limiting factors
  • Clarifying architecture vision
  • Collecting feedback

UX/UX Design

  • Wireframes for core user flows (depending on the project needs)
  • Concept based on mood board and feature list
  • Start of the mind map creation

Solution Creation

We work on the requirements and design to determine the project implementation roadmap and the necessary expenses in the following three stages.

Business Analysis

  • Functional decomposition
  • Business roadmap and estimations
  • Crucial landmarks & priorities
  • Roadmap business requirements

Solution Architecture

  • Critical architecture views
  • Finalized technologies
  • DevOps and operations vision
  • Implementation efforts
  • Finalized SAD (Software Architecture Document)

UX/UX Design

  • Wireframes or mindmap
  • Finalized UX solution vision
  • Defined visual constituents and style guides

Let's Discuss Your Project

Get free consultation and let us know your project idea to turn it into an amazing digital product.

Benefits of Having A Product Discovery Phase

Working on a Discovery Phase during your development journey has multiple benefits. We mention here a few of them:

Identify Business Requirements

We understand your business to identify technology needs. We also identify features within your budget and comply with industry standards.

Reduces Risk and Optimize Cost

We identify the obstacles that may arise during product development so that we can offer you the solution that fits your budget.

Perfect Architecture

You get architecture designed from the ground up to ensure it meets your business goals from the beginning.

Minimized Risk

With accurate analysis and planning, you’ll get a detailed project estimate with a reduced risk of missed deadlines or overpayments.


Achieve Perfect Discovery Phase With ValueCoders

We are well aware of the main objective of the discovery phase, which is to identify unknowns, prepare a technical basis and UX design according to your needs, and provide an accurate estimate of project time and cost. The steps we follow to develop a perfect discovery phase are:

  • Feature breakdown list
  • Rough estimation
  • Team composition
  • Concept creation
  • Specification
  • Wireframes
  • Detailed estimation
Valuecoders Valuecoders

We Have Worked With Some Amazing Companies Globally

Our company has had the privilege of working with notable companies from all over the globe. They trust us because of our exceptional USPs, like:

  • 4200+ Successful Projects
  • 97%+ Customer Satisfaction Rate
  • 2500+ Global Clients
  • 38+ Countries
  • 650+ Full-Time Software Developers

User Guide

What is a Discovery Phase?

A discovery phase is the initial phase of a product or project during which all possible options are explored. It’s called the “discovery” phase because it’s during this time that all potential solutions are identified and analyzed to determine the best path forward.

The discovery phase is a critical part of any project, as it allows for all potential options to be evaluated before making a decision. This prevents costly mistakes later on and helps ensure that the best solution is ultimately chosen.

It is an investigative stage of a project where we identify and evaluate all potential solutions. During this phase, the project team gathers information about the problem, brainstorms possible solutions, and evaluates each solution to determine its feasibility.

This phase is important because it lays the foundation for everything that follows. If you can’t validate that there is a problem worth solving or that you can solve it, you won’t get very far. And even if you validate those things, it’s still important to determine whether there is a large enough market for your product. Because if there isn’t, your business won’t be successful, no matter how good your solution is.

Why do you need a Discovery Phase?

  • A discovery phase is important for a couple of reasons.
    It ensures that the product or service you’re planning to build is something that people actually want and need. You can’t just build something because it’s cool or because you think it’s the next big thing; you need to validate your ideas and ensure a market for them.
  • The discovery phase is also a time for research and development. This is when you’ll identify your target market, determine their needs and wants, figure out how best to reach them, and design a product or service that meets those needs. So it’s essential for establishing a strong foundation for your business.
  • It allows you to understand the business problem you’re trying to solve clearly. This means you can accurately assess whether your proposed solution is the best possible solution for that problem.
  • The discovery phase also helps to establish a common understanding between the business and IT teams so that everyone is on the same page regarding what needs to be done. This phase also includes requirements gathering, so you can clearly understand what needs to be built.
  • By taking the time to do a proper discovery phase, you’ll save time and money down the road because you’ll know exactly what needs to be built and how it should be built.

What do you get at the end of the Discovery Phase?

The Discovery phase is about learning as much as possible about a business’s customer, their needs, and what solutions might best meet those needs. This information is then used to create a preliminary product or service that can be tested with potential customers in the Validation phase.

At the end of the Discovery phase, a business will have a much better understanding of its target customer, their needs, and what solutions might best meet those needs. They’ll also have some initial ideas about what that product or service might look like and how it could be marketed to customers. However, it’s important to note that this is still just a preliminary version of the product or service and may undergo significant changes.
A business typically gets the following at the end of the Discovery phase:

  • 1. A more detailed understanding of the problem or opportunity they are trying to solve or capitalize on.
  • 2. A better understanding of their target customer and what motivates them.
  • 3. The beginnings of a solution or product they can prototype and test with potential customers.
  • 4. More accurate metrics around how big the market opportunity is for their solution/product.

What are the steps of the Discovery Phase?

A Discovery phase has the following steps:

  • Identifying stakeholders
  • Identifying business goals
  • Defining ways to measure success
  • Project awareness
  • Checking existing research and documentation
  • Building a user journey and identifying the target audience
  • Researching competitors

Got a Project in Mind? Tell Us More

Drop us a line and we'll get back to you immediately to schedule a call and discuss your needs personally.


Why should I choose ValueCoders for Discovery Phase development?

You should choose ValueCoders for your Discovery Phase development needs for many reasons. Here are some of the key features that set us apart:

  • 1. We have over a decade of experience in outsourced software development, so we know how to help you get the most out of your project.
  • 2. Our team is composed of talented engineers who are passionate about their work. They will be dedicated to helping you achieve your goals.
  • 3. We operate on a flexible model that allows us to adapt quickly to changing needs and priorities.
  • 4. We believe in open communication and collaboration, so you can always ensure you’re getting the best possible service.
  • 5. We offer competitive rates without compromising on quality.

How can discovery phase development help my business?

Discovery phase development is a key part of the software development process. It helps businesses to understand their customers, identify their needs and wants, and develop a strategy for meeting those needs.

The discovery phase also allows businesses to assess their project’s feasibility, determine the project’s scope, and establish the necessary resources. This information is essential for planning and budgeting purposes.

The discovery phase culminates in developing a proposal outlining the project goals, objectives, strategy, and timeline. This proposal can then secure funding and support from stakeholders.

How much time does ValueCoders take to develop a project’s discovery phase?

The time it takes to develop a project’s discovery phase can vary depending on the size and complexity of the project. However, on average, Valuecoders generally spends around two weeks on this phase.

This initial phase is important to understand the customer’s business needs and requirements clearly. During this time, our team works closely with the customer to identify the project’s desired outcomes and key objectives. We then develop a plan that outlines how we will achieve these objectives.

What Our Clients Have to Say About Us

We are grateful for our clients’ trust in us, and we take great pride in delivering quality solutions that exceed their expectations. Here is what some of them have to say about us:

James Kelly Co-founder, Miracle Choice
Judith Mueller Executive Director, Mueller Health Foundation
Kris Bruynson Director, Storloft
Mohammed Mirza Director, LOCALMASTERCHEFS LTD
Mr.Savarni Founder-
Jame Thompson

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