Cadena

From slow, manual workflows to a 3x faster sales cycle, see how ValueCoders built a secure, cloud-hosted platform that streamlined operations, boosted productivity, and unlocked new revenue streams for a leading B2B services provider.

Technology Used:
  • django
  • Python
  • React

Case Study

Simplify and scale
your processes
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About the Client

The client operates in the B2B services sector, catering to companies across the Gulf region.
Their core service is to connect enterprises with relevant business opportunities through curated data. Their internal users include sales and admin teams, while external users consist of subscribed professionals accessing high-value leads.

Challenges

Performance or Efficiency Issues

  • Heavy reliance on manual processes for data extraction and assignment led to
    inefficiencies and slower decision-making.

Access/Security Gaps

  • No role-based access or control to segregate internal staff and external user permissions effectively.

Scalability or Maintainability Bottlenecks

  • Lack of a centralized, cloud-hosted system to handle growing data and user demand.

Integration or Data Flow Issues

  • Data uploads, lead tracking, and reporting were siloed with no integrated toolset or automation.

UI/UX or Workflow Limitations

  • Users lacked intuitive tools to upload, allocate, and act on business opportunities efficiently.
Gain Complete Operational Visibility

Track performance, monitor actions, and manage leads, all in one place.

Solution: End-to-End Opportunity Management Platform

Challenge Solution Result
Manual and scattered workflows led to inefficient opportunity tracking and low productivity. Developed a secure, cloud-hosted web application using .NET Core (backend) and ReactJS (frontend), with role-based dashboards for Admins, Internal Teams, and Subscribed Users. 80% faster data allocation, 60% reduction in manual tracking time, and a unified user experience.
Admins had no central tool to manage lead allocation or monitor staff actions. Implemented an Admin Panel with data upload features, lead assignment logic, subscription controls, and reporting. Improved team coordination and complete oversight of lead lifecycle.
Limited access for external professionals with no scalable monetization model. Introduced a subscription-based credit system where users consume credits per data view. Admins can define plans, manage payments, and monitor usage. New revenue stream activated, with flexible data access and credit-based usage monitoring.
Fragmented reporting made it hard to analyze opportunity conversion and team performance. Added integrated reporting modules and user activity logs for better visibility. Enhanced operational insights and improved accountability across teams.

Tech Stack

  • Frontend: ReactJS
  • Backend: Python
  • Database: MongoDB (evaluated based on cloud host)
  • Cloud: Flexible cloud deployment with modular Python or native components where applicable
  • Auth & Security: Secure login, role-based access, and dashboard segregation

Architecture Overview

Component Layers:

  • Frontend Layer: ReactJS web client with dynamic dashboards for each role
  • Middleware: RESTful APIs powered by Python
  • Database Layer: NoSQL (MongoDB) with flexible schema for opportunity data and user credits
  • External Modules: Payment gateway for subscription billing and notification service for credit expiry

Measurable Results / ROI

  • 60% reduction in manual workflow processing
  • 3x faster lead assignment and follow-up
  • 40% improvement in lead-to-deal conversion timeline
  • Streamlined credit system opened new monetization channel
  • Real-time insights via reports and user tracking

Why ValueCoders?

  • Proven expertise in .NET & ReactJS
  • Rapid development of scalable, secure cloud apps
  • Agile delivery with milestone-based releases
  • Modular architecture for easy feature expansion
  • Deep collaboration with the client’s internal team

Client Quote

“ValueCoders transformed our operations by digitizing our entire opportunity management workflow. The solution’s scalability and control features were exactly what we needed.”

– Operations Head, Cadena

Unify Scattered Workflows

Eliminate silos by connecting data upload, lead tracking, and reporting into one solution.