A Single page website is also called parallax scrolling website. These kind of websites enable the user to scroll through the content of the entire page. In these websites, you do not have to click on different pages to find different types of information.
Moreover, on a one page website, you can find sectional content which is clearly explained to the user. The layout of single page website is image driven and mobile friendly, making the user experience relatively simpler.
Therefore, lets discuss the advantages of single page website and how can it be useful for your business-
Advantages of Single Page website
The main concern with single page websites is that they cannot incorporate larger websites with a higher requirement of web pages. Single page websites are easy to develop and require lesser resources.
At the same time, there are bigger companies as well, who prefer single page websites.
Here are some key advantages of a single page website:
1) Refresh Page is Not There
Single page websites do-not have refresh page feature, which makes the site very user-friendly.
This way the maintenance of the site becomes easier as well.
2) Load Speed
One of the most important website feature for mobile users is load speed. Since the inbound links are linked to a single page the PR of the site automatically goes up, more and more internet users prefer a single page website than a normal one.
Related Post: Must Have E-Commerce Features 2016
3) Clutter Breaking
Single page websites are still very new. They break the clutter and grab attention when the competition is high.
4) Simplified Storytelling
Single page websites enable simplified brand storytelling. Websites with a large number of pages have a complicated navigation.
In a single page website, one can scroll through and understand everything about the products and services.
The guess work on the part of the user becomes less and he can easily find what he is looking for. Adding interactive elements, makes the site even more user-friendly.
5) Better Conversions
The main objective of any website is to generate leads. Being a simple and user-friendly design, single page websites helps in easier and faster conversion.
The single page website, looks much better than a landing page and communicates all of the required details and features.
Moreover, the less load time of single page website, helps in getting a higher number of conversion.
6) Making Changes To The Site Is Much Easier
Analysing the website on a regular basis is a must to improve traffic and conversions. Using tools like Google analytics helps in improving site design and content.
This process becomes simpler with single page websites, as compared to multi-page ones.
7) Bounce Rate Reduction
Overall bounce rate comparisons of single page and multipage websites have found that the bounce rates of single page websites is lower.
This helps in improving the overall traffic and conversions on the site. If one single page website in such a way that it fulfills the needs and requirements of the users, the bounce rate would automatically reduce.
Read More: [Infographic] Reasons of High Website Bounce Rates and How to Fix it
8) Works Well Across Devices
Single page scroll websites are easy to use across devices. These sort of websites can be easily used across platforms and devices.
The user-experience across devices, is uniform and simple. Single page websites provide a more intuitive user-experience to the users.
Read More: Future of Mobile Application Development
9) Cost Effective
One of the best features of a single page website, that makes it stand out, is the cost effectiveness. These websites are simple to develop and manage and can be maintained with a fewer number resources.
Besides, single page websites can be quickly developed and quickly marketed.
10) Hassle free surfing
When you have a single page on your website, your users will never be confused or he doesn’t need to remember where he found the last interesting content. Single page gives you a simple flow containing every valuable content making it easier to navigate.
Disadvantages
One of the key disadvantages of single page websites is that, it is very uncommon. This may come as a surprise to the user. Although you can, overcome this barrier by marketing the newly launched website well and communicating its benefits to existing users as well as prospects.
Therefore, you can see that the advantages overweight the disadvantages of single page website. Hence, this can be your first choice for the next web development project.
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Nice article, it’s really good to know that you’ve included some disadvantages as well. The major benefit is that with single page website visitors just needs to know is how to scroll.
Simply scrolling will allow visitors to go from one section to another. Thank you for sharing.