Simplify and scale
your processes
with ValueCoders

About the Client

24Karat Gold Pvt. Ltd. is a leading player in India’s second-hand precious metals market. Founded in 2013 and headquartered in Delhi NCR, the company operates over 41 branches across the region. It specializes in offering instant cash against gold, silver, and diamonds, backed by a reputation for transparency, trust, and fair valuation. Their target users include walk-in customers, financial partners, and internal branch staff like gold experts and managers.

Challenges

Performance or Efficiency Issues

Manual valuation and billing processes delayed transactions.
Disconnected systems across 40+ branches hindered real-time updates.

Access/Security Gaps

Lack of granular permissioning led to admin overhead.
No centralized logging or impersonation for audits and support.

Scalability or Maintainability Bottlenecks

Localized data storage posed risks to continuity and reporting.
Increasing user volume made traditional systems unsustainable.

Integration or Data Flow Issues

CRM, WhatsApp, and IVR systems were siloed.
No real-time data push/pull between branch operations and analytics.

UI/UX or Workflow Limitations

Interface inconsistencies across departments impacted usability.
Key features like search, ticketing, and reporting lacked standardization.

Centralize to Optimize

Eliminate silos and modernize multi-location operations with scalable platforms designed for high-volume transactions.

Solution: Feature-by-Feature Breakdown

Challenge	Solution	Result
Disconnected Branch Operations	Developed a centralized web portal with branch-level controls, dynamic user roles, and CRM modules using PHP 8.4, MySQL, HTML5, and JS.	Streamlined workflows across 41+ branches, enabling real-time updates and reducing transaction cycle time by 60%.
Inconsistent Valuation & Lack of Trust	Integrated KARATMETER support, real-time gold rate updates, and customer-facing testing interfaces.	Boosted customer confidence and led to a 25% increase in return visits.
Weak Role Management & Auditability	Built a custom role and permission engine, IP panel-based restrictions, and admin impersonation with detailed logging.	Improved security posture while reducing IT overhead for user management.
Poor Data Visibility	Added reporting dashboards (MIS, sell reports, CRM logs), petty cash tracking, and employee performance logs.	Enabled leadership to make data-driven decisions, improving branch-level accountability.
Fragmented Communication	Integrated CRM WhatsApp, IVR service, and ticketing system into the core platform.	Improved customer engagement and service resolution time by 40%.
Business Continuity & Risk Mitigation	Added data backup, archival routines, and background job automation for tasks like dummy bill generation.	Reduced downtime risk and ensured data availability across modules.

Architecture Overview

24 Karat

Measurable Results / ROI

60% Faster Branch Transactions
25% Increase in Customer Retention
40% Reduction in Service Ticket Resolution Time
>98% System Uptime Across Locations
Real-time visibility across 41+ branches

Why ValueCoders?

Deep expertise in PHP-based platforms with real-time role & permission frameworks
UX-first delivery across customer and internal staff journeys
Full-cycle ownership from development to deployment and post-launch support
Strong integration capabilities (IVR, CRM, WhatsApp)
Scalable architecture built for future expansion and automation

Client Quote

“With ValueCoders, we didn’t just get a development partner—we gained a strategic technology ally. Their work transformed our branch operations and gave usthe control and scalability we always wanted.”
— Director, 24Karat Gold Pvt. Ltd.

Trusted Tech for Trusted Brands

Build secure, scalable systems that enhance customer experience and operational visibility across all branches.