A business application that is sold as a service is categorized under the SaaS business model. Such applications are hosted on the cloud and can be used online. Costs of servers, machines and data hosting are significantly reduced, with the use of cloud computing in this kind of a model. The SaaS model is continuously growing as more and more businesses are embracing online tools.
Here are some important steps in building a successful SaaS business:
There are some important considerations while setting up the architecture of the SaaS based product:
Once the basic architecture of a SaaS product is ready, it needs to be tested and deployed. Operating systems and apps provided by cloud solution companies are used for application deployment. A SaaS based product does not require infrastructure, the way a traditional software does. This reduces the hardware and staff requirements to build and maintain such a product. The cloud hosting service is very helpful in providing the necessary support and maintenance services.
Prompt customer service is the key to the success of a SaaS business. Prompt and accurate query resolution is essential for customer retention. A toll free number and a responsive support team is crucial.
The sign-up process on the application must be simple and the payment process must be smooth. The overall user experience of the app should be a key area of focus. Simplified billing and reporting also helps win more customers. The app should enable customers to import and use data from third party applications.
Once the app is built and deployed, it is important to market it, using the appropriate channels. A blog that provides useful information through content, infographics and videos, is useful for search engine optimization as well as user engagement. Regular content should also be propagated through social media channels and guest blogs. E-mail and database marketing is useful for reaching out to potential customers directly and achieving the desired level of conversions.
An affiliate marketing program is a very useful activity to grow the business and take it to the next level. A lucrative program that incentivizes the users, to refer the product is very useful in adding to the marketing efforts.
Every SaaS based product requires a core technical team to build and maintain it. Besides that, a support team, a sales team and a marketing team are essential. The support team helps in resolving customer queries. The marketing team ensures proper product promotions and constant in-flow of relevant leads. The sales team makes sure the leads are converted to revenue generating customers.
Innovation is at the heart of a SaaS based business. Adding new features and communicating about the same to the users is very important. The UX and design should be updated regularly to ensure customer engagement and retention. Being present on mobile platforms like iOS and Android is the need of the hour for SaaS applications. Using the latest development tools and methodologies help in faster development and maintenance.
The right strategies to build a SaaS application that works well for the customers can bring tremendous results. Consistent efforts on innovation, quality and performance of the application is a must.
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