Marketing Campaign System for Sales Executive using LAMP Platform

Marketing Campaign System for Sales Executive using LAMP Platform

  • Client Domain: IT Service Provider
  • Location: USA
  • Industry: Printing

Our client is a global player in the market of Sales and Marketing . His aim and vision is to develop product and service in Microsoft Dynamics CRM 4.0v and 2011 which would help their managers and executives to understand business more better and work on it. Moreover, when the client came to us, his main task was to automate a marketing campaign by using CRM 2011.

He than selected Dynamics CRM 2011 Online to help manage and track Marketing campaigns as well as assist Sales people for tracking qualified Leads through the sales process. But, he was little worried about the execution of Laravel PHP framework with MS Dynamics CRM 2011 as his main requirement was interaction of MS CRM with Laravel PHP development framework page. He had discussion with many software vendors before approaching us. But, they were not able to find out that no one was sure about this integration. The main challenge for implementation of Microsoft CRM with Laravel PHP development framework. Despite of all facts our CRM team took this uphill task to their account and the best part is they delivered it to the client within the deadline.

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  • HealthCare
  • eCommerce


  • Printing

Technologies Used

  • Dynamics
  • CRM 2011 Online
  • Laravel PHP Framework
  • SOAP
  • jQuery and JSONP

Client Requirements

  • Develop a system which handles all business tasks and campaigns easily.
  • Integration with Twilio APIs for allowing users to setup call forwarding which will route the call to their phones.

Challenges Faced

  • Collecting lists of all related tasks taking place in the organization.
  • Develop a database for the list of each task performed by employees.


Our Microsoft Dynamics and Laravel PHP teams prepared all tasks successfully in spite of all the variety of tasks given. The biggest achievement of our offshore MS CRM team and Laravel PHP development team the implementation of Microsoft CRM with Laravel PHP development framework, where the request handler in proxy server was executed in Laravel PHP development framework, where it receives the data from the front end and then updates them in MS CRM site. Our client was very satisfied with this implementation.

Future Relationship

ValueCoders successfully executed the Marketing Campaign System development well within the time frame. The client achieved its target of making an user friendly Marketing Campaign System and adding custom functions for better customer experience.

It was a learning experience for ValueCoders to work on this development project that has helped the client and brought in repeat business as well. We ensured that the client and the development team were on the same page by frequent collaboration and regularly making use of project reporting tools. Agile methodologies were used throughout the time to discuss, improve and implement solutions before the final delivery of the application.

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